Believe me when I tell you that when most people who know me find out I am TERRIFIED of public speaking, they are shocked…not tooting my own horn, but...
Articles
PortMA Publications
How to Use Event Marketing Benchmarks to Predict Experiential ROI
What if you could accurately predict Experiential or Event Marketing return on investment in response to a client’s RFP? Would that be helpful?Of course! We work with Agencies to develop custom,...
Managing Historical Experiential Marketing Data
Multi-year, experiential marketing programs have an interesting, inherent problem. The benchmark data from previous years can be incredibly useful when scheduling your program for the next year or when...
Venue Selection in Event Marketing – A Case for State Fairs
Not long ago, a colleague wrote a blog post about venue selection for event marketing mobile tours – the kind of tours with big trucks, elaborate footprints, and plenty of on-site...
Measuring Event Marketing Impact Through Post-Event Surveys
We manage several programs that include a post-event survey as part of the research to help determine changes in consumer behavior or perception of the brand. For example, we...
Collecting Clean and Quality Event Marketing Data
In my opinion, the only thing worse than no data is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are...
Using Experiential Marketing Benchmarks
We’re excited to make our benchmarking database base available to agencies, brands, and industry vendors. This database is comprised of over 200,000 consumer interviews as they exit the event...
Point A to Point B in Event Marketing Measurement
Tracking users between exit and post-event surveys can serve as a great way to learn more about exactly what impact your event marketing programs are having in the long...
Event Footprint Placement Makes a Difference in Experiential
Last year we began measuring an off-premise experiential marketing program for a ready-to-serve (RTS) spirits brand. Activations occurred in only four markets, so the program was smaller in scope...
How to Write Experiential Marketing Recaps in Little Time
We have an experiential marketing client that manages a lot of sampling events for multiple brands for one large company. They started out managing only the events for one brand,...