PortMA Publications

Multi-year, experiential marketing programs have an interesting, inherent problem. The benchmark data from previous years can be incredibly useful when scheduling your program for the next year or when...

Not long ago, a colleague wrote a blog post about venue selection for event marketing mobile tours – the kind of tours with big trucks, elaborate footprints, and plenty of on-site...

We manage several programs that include a post-event survey as part of the research to help determine changes in consumer behavior or perception of the brand. For example, we...

In my opinion, the only thing worse than no data is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are...

We’re excited to make our benchmarking database base available to agencies, brands, and industry vendors. This database is comprised of over 200,000 consumer interviews as they exit the event...

Tracking users between exit and post-event surveys can serve as a great way to learn more about exactly what impact your event marketing programs are having in the long...

Last year we began measuring an off-premise experiential marketing program for a ready-to-serve (RTS) spirits brand. Activations occurred in only four markets, so the program was smaller in scope...

We have an experiential marketing client that manages a lot of sampling events for multiple brands for one large company. They started out managing only the events for one brand,...

We see a lot of different techniques used to collect field staff data. And we see a lot of different metrics and questions used. Let me take a second...

Survey length is a constant struggle for event marketing research. If your survey is too long, participants will be reluctant to finish the survey, or even start it in...