PortMA Publications

Over the past decade, I’ve seen hundreds of event marketing campaigns. For most of them, I have been in the unique position of measuring the reach, impact, and ROI of...

 “This report, by its very length, defends itself against the risk of being read.” – Winston Churchill Researchers always look for statistically significant differences in the data we collect. In most...

Organizing your experiential marketing data systematically within your data files can help you find issues quickly, should any problems arise during your analysis. While most issues should be discovered during the data cleaning...

We all know that offering coupons has an impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales. It drives trial purchases among non-customers and rewards loyal...

I like to use predictive analysis when doing research. I like to create a model that predicts which factors will have the strongest impact on research objectives. I recently developed...

Brands want to know their ROI on event marketing. Agencies want to provide it. And this is usually a great idea. However, there is one situation where you might want...

“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” – Rollo May There are a number of factors that contribute to building a cohesive, effective team –...

Contingency planning is important in experiential marketing data collection. Having some insurance in your process to prevent the unforeseen from stopping you from collecting data can make all the...

We take pride in delivering actionable insights, not just observations, to our clients. Sometimes this is easier said than done. There are times the experiential marketing data tells a...

In-depth interviews are a fun experience for experiential marketing researchers. It gives the opportunity to have an engaging conversation with a respondent without the rigidness of a quantitative survey....