PortMA Publications

Purchase Intent plays a pivotal role in Experiential Marketing. It measures how well we assist consumers in moving through the purchase cycle, leading to revenue-generating behaviors. This blog post...

In the world of event marketing, understanding and measuring the impact of your campaign is a vital component to measuring your return on investment (ROI). Standardizing onsite data collection...

In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...

The Published Study Behind “Impressions per Vehicle Mile” Now Available to PortMA Toolkit Subscribers. The source of the often-sited 101 impressions generated per all-purpose vehicle miles. Great for soundbites...

Part One of this blog focused on tools to make remote working easier. In Part Two, we focus a little more on the approach we take at PortMA to...

Remote working might have started almost as a necessary evil at the beginning of the pandemic. But, even as we return to a more normal lifestyle, many companies are...

In Part One of this blog, we showed the importance of breaking experiential marketing data down into day-to-day detail. Doing this helps identify problem areas as well as best...

When you’re analyzing experiential marketing field data, it’s common to break down the information you receive into different metrics to gain the best possible insights. Dividing different categories of...

Measuring success in influencer marketing is part art and part science. That’s according to industry insider Isaac Simpson. For data-obsessed marketing researchers, this is hard to take. But, according...

In our two previous blogs, we talked about influencer marketing and the importance of data for measuring campaign success (Section One). We also mentioned the impending changes brands using...