As the year comes to a close, brands and marketers are shifting their focus to planning next year’s experiential marketing strategy. Leveraging the data collected from this year’s programs...
Articles
PortMA Publications
Experiential Marketing Recap Reports that Drive Business Growth
Delivering a well-structured experiential marketing recap report can significantly strengthen client relationships and drive business growth. A thorough recap not only reflects the performance of an experiential marketing activation...
How to Deliver an Actionable Experiential Marketing Report
In the world of experiential marketing, data is everywhere, but the true challenge lies in how we present it to clients. While many express a desire for access to...
Experiential Marketing Strategies for CPG Success: A Hypothetical Case Study
In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...
Mastering the Art of Winning Experiential Marketing RFPs
In today’s competitive market, experiential marketing agencies face the challenge of demonstrating tangible value to prospects and clients. The pressure to show a clear return on investment (ROI) can...
Boost B2B Prospects with Experiential Marketing Benchmarks
Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...
How to Guarantee Your Experiential Recap Report is Actionable
In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...
Reliable Data Collection for Live Events
In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...
Finding the Right Consumers at Experiential Events
In marketing, crafting a compelling message is only half the battle; delivering that message to the right audience is crucial for success. Brands develop consumer profiles to ensure their...
Maximizing Reach Efficiency in Experiential Marketing
In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...