PortMA Publications

The Published Study Behind “Impressions per Vehicle Mile” Now Available to PortMA Toolkit Subscribers. The source of the often-sited 101 impressions generated per all-purpose vehicle miles. Great for soundbites...

Part One of this blog focused on tools to make remote working easier. In Part Two, we focus a little more on the approach we take at PortMA to...

Remote working might have started almost as a necessary evil at the beginning of the pandemic. But, even as we return to a more normal lifestyle, many companies are...

In Part One of this blog, we showed the importance of breaking experiential marketing data down into day-to-day detail. Doing this helps identify problem areas as well as best...

When you’re analyzing experiential marketing field data, it’s common to break down the information you receive into different metrics to gain the best possible insights. Dividing different categories of...

Measuring success in influencer marketing is part art and part science. That’s according to industry insider Isaac Simpson. For data-obsessed marketing researchers, this is hard to take. But, according...

In our two previous blogs, we talked about influencer marketing and the importance of data for measuring campaign success (Section One). We also mentioned the impending changes brands using...

Influencer marketing may be one of the biggest buzzwords in digital marketing, but it is also an underdeveloped discipline. This has kept the field dynamic and exciting as well...

Influencer marketing has created some of the biggest buzzes in digital marketing in recent years. You’d be hard-pressed to find an agency that is not offering influencer marketing as...

Part One of this blog focused on working with brand ambassadors to reach consumers for adult beverage marketing. In Part Two, we’ll look at a few more examples of...