Modern companies have access to huge volumes of user data that they can analyze to provide more personalized services. Data is not just big business, it is a seminal...
Articles
PortMA Publications
Making Better Decisions with Data Pt.1 (S1-E010-01)
Data plays an integral role in every aspect of our lives. From science to marketing, engineering to education, data is the basis for better decision-making and more effective action...
Mega vs. Micro-Influencers with Brad Wirz Pt. 2 (S1-E009-02)
In the previous blog, we discussed the role influencers play in experiential marketing campaigns, which type of influencer works best, and how that has changed over the years. In...
Mega vs. Micro-Influencers with Brad Wirz Pt. 1 (S1-E009-01)
We continue our discussion with Brad Wirz, cofounder of Encore Worldwide, about the rise of social media in event marketing. With a quantifiable social reach, mega and micro-influencers play...
Build A Marketing Strategy with Brad Wirz Pt. 2 (S1-E008-02)
Picking up where our previous blog post left off, we continue our discussion with Brad Wirz, cofounder of Encore Worldwide. We take a deep dive into how data has...
Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)
With a great product and some exciting ideas for promotion, you’re unstoppable, right? We beg to differ. Successful event marketing and business building begin with having a marketing strategy....
Using Benchmarks to Win More Business Pt. 2 (S1-E007-02)
In our last post, we discussed how to use good database benchmarks to design winning campaigns. With well-organized data, we can find the right consumers and deal with the...
Using Benchmarks to Win More Business Pt. 1 (S1-E007-01)
I’d like to share with you how to design a winning campaign and find the right consumer. We know the best predictor of the future is the past. This...
Experiential Measurement Pt. 3 (S1-E006-03)
In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing. First, we make sure we are reaching...
Experiential Measurement Pt. 2 (S1-E006-02)
Last time, we introduced the idea that there were three questions that are fundamental to measuring experiential marketing. The first question is, “How often am I reaching the right...