I’ve measured typical retail sales in January to be roughly 8.3% of the year’s total take. When compared to December (the previous month) we’d expect to see January...
Articles
PortMA Publications
What Makes for a Good In-Store Demonstration?
There has been a lot of news about Sam’s Club outsourcing product demos (see article by Chris Burritt at Bloomberg for just one of many examples). I read a quote in...
Maximizing Online Marketing Results is All About Reach
When you look at website statistics day in and day out, trends start to emerge. You’ll find that only some of the content on your or your client’s site...
Musing on Business Analytics at a Late Hour
(This post was pulled from an email I just sent to a client in which we were discussing if linear regression was the best analysis technique for a banking...
Premium Impressions
People love free stuff! It has long been the habit of marketers and Event Marketers in particular to brand anything and everything you can think of with a Client’s...
How To Predict The Success Of A New Product Launch
We closed the data collection phase of a project today. Most of the work we do here is focused on measuring and reporting on the reach, impact, and value...
ROI on Experiential vs. Above the Line Advertising
I love getting emails like the one below. If you have similar questions, I hope you know that you can always write us and ask anything. We offer an...