PortMA Publications

The easiest way for a company to build a good public image is to support a good cause. The advantage they get out of this is not only does...

I’ve been thinking a lot about qualitative research these past few days, and one thing that always pops into my head is how do we ask the all-important why...

Have you ever heard the ‘chicken or the egg’ causality dilemma?  Commonly, this is referred to as, “Which came first, the chicken or the egg?”  I cannot tell you...

In shopper marketing circles they say there are only three places you’re going to increase sales volume from current channels:– Bring new customers to the category– Steal customers from...

Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...

Earlier this summer, in late June, a record was set, and it was certainly unusual.  What is so interesting about a hole in one, any seasoned golfer (or Wii...

I love launching new experiential programs…It can be chaotic and nail-bitingly crazy for all involved with 24-hour deadlines, clients scrambling to get permits for event activations, last-minute changes in...

Scales drive a survey much like caffeine drives this market researcher from time to time (ok most of the time).  We ask how likely are you on a scale...

There has been a lot of bad press lately about Facebook advertising performance. The critics cite different ad-buys and related conversion to paying customers and because the numbers are...

Who doesn’t love the feeling of thinking about something, only later to find out you were right about it all along?  While that might be true, one of the...