The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...
Tag: data analysis
Read the latest news from PortMA
Master your Trade and Learn by Teaching
Last summer one of the best possible experiences for improving my attention to detail and understanding of the minutia of my workflow occurred. I was assigned a summer intern. ...
For Better or for Worse: Comparison in Experiential Marketing Research
Yesterday I had a quarterly recap review and year-to-year comparison with a client that I have been working with for over five years. I have worked with this client...
In Marketing Is There Such a Thing as too Much Data?
Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...
How Many Samples per Hour?
We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...
Tips on Keeping Your Reporting Fresh
Many of our research projects have in-depth reporting schedules. The longer the program, the more likely it is that we will provide multiple reports for that program. For instance,...
Examining a Smaller Scope: Market Analysis for the Smaller Events
Typically, analysis for experiential marketing programs happens in one of two different ways, by overall date or by individual market. Overall is clearly an evaluation of all available data. Market Analysis looks...
Segmenting Your ROI – Why You Should do it Every Time
The segmenting ROI model created by PortMA may be the most important metric of an experiential marketing campaign. It is a means of measuring the value of the results of multiple aspects of a campaign...
Data Speaks: Tell the Best Story With the Data That was Collected
The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are...
Focus Group Recruiting Tips and Event Marketing
On occasion, we do some traditional market research projects. I’ve been managing the focus group projects at PortMA for more than a year now, and I’ve learned some helpful...