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We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...

The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...

This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impressions. This is Part 2 in a...

There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...

We were tasked with measuring the value of a large scale experiential marketing program in the spirits industry, which we continue to work on to this date. The program...

I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...

A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...

We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...

One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...

Almost every brand has what our team calls a “consumer target.”  This is the type of man, woman, boy, or girl, that they want their marketing efforts to reach...