In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...
Tag: event marketing measurement
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Sample Size Is Important
Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...
How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
How to Include Word Of Mouth Impressions (S1-E000-03)
The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...
Onsite Impression Counting Methods (S1-E000-02)
This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impression counting methods. This is Part 2...
Why You Should Add a PortMA Analyst to Your Team
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
Applying Return-On-Activity Value to Experiential Measurement
We were tasked with measuring the value of a large-scale experiential marketing program in the spirits industry, which we continue to work on to this date. The program has...
Aha Moments: Rewarding for Clients and Researchers Alike
I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...
The Value of Top-Line Event Marketing Recap Reporting
A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...
The Key to Collecting Consistent Field Staff Data
We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...