I wrote a strategy today that focused on building out a fully customized experiential measurement strategy that is unique to the one Agency and something no-one else will do....
Tag: event marketing measurement
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Predicting The Future During a Project Launch
Today I got some great news. This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...
3 Steps to Really Making Experiential Metrics Actionable
I’m writing this on a plane coming back from the first two cities of a four city tour. We’ve been measuring the impact of experiential marketing for one Fortune...
The Importance of Hitting Your Target
When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant. You know that they don’t necessarily...
How Many Responses Do I Need?
I often get asked how many survey responses you need when surveying event patrons. Yesterday I was speaking with one of our public sector Clients about this very thing....
Three Keys to Successful Event Marketing Measurement
Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge. It’s a field of marketing that thrives on the unique. While a traditional direct...