This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...
Tag: event marketing measurement
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Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...
What Exactly is Brand Advocacy in Experiential Marketing?
An experiential marketing metric that we include in almost every measurement strategy is called recommend intent. It’s an often underrated metric because we so often focus on purchase intent,...
What You Need to Collect to Run PortMA’s ROI Model
I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...
What is an Event Marketing Impression?
Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
Measuring Event Impact Through Post-Event Surveys
We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...
Data Cleaning in Event Marketing
Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...
Key Performance Indicators for an Experiential Marketing Firm
We’re in the business of measuring and evaluating the effectiveness of other people’s experiential marketing. That’s everything from research design to data collection, and from initial analysis to final...
Experiential Marketing Impressions, Interactions, and Immersions
When deciding what you want your experiential marketing field staff to report, it’s easy and common to get caught up in the matter of what means what. If the...
Taking Experiential Marketing to a New Level With Outdoor Activities
Earlier this year, I discussed an experiential marketing program we measured for an outdoor sports retailer. I spoke to the importance of measuring attitude and behavior of retail club members versus...