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On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...

PortMA measured an event marketing program for a spirits brand in 2015 that covered several markets in the US. The brand team executed more than 3,000 events over the...

We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...

At the time of writing this post, I just finished reviewing an Event Recap Report Template with a wine industry client. We like to send Recap Report Templates in...

This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...

Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...

An experiential marketing metric that we include in almost every measurement strategy is called recommend intent. It’s an often underrated metric because we so often focus on purchase intent,...

I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...

Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...

We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...