One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...
Tag: event marketing ROI
Read the latest news from PortMA
The Purpose Behind Consumer Targeting in Event Marketing
Almost every brand has what our team calls a “consumer target.” This is the type of man, woman, boy, or girl, that they want their marketing efforts to reach...
Event Marketing Field Staff Metrics That Are Out of the Box
I’ve been doing a lot of work with event marketing field staff data lately. This has given me some new perspective on what metrics help maximize the amount of...
Event Sampling and Purchase Intent Metric Improvement
We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...
How Many Samples per Hour?
We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...
Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...
Segmenting Your ROI – Why You Should do it Every Time
The segmenting ROI model created by PortMA may be the most important metric of an experiential marketing campaign. It is a means of measuring the value of the results of multiple aspects of a campaign...
What You Need to Collect to Run PortMA’s ROI Model
I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...
What is an Event Marketing Impression?
Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
Framing Event Marketing Value for Client and Brand Teams
There are three, simple questions that, when answered properly, allow for the full management and assessment of an event marketing campaign’s value or ROI. You (your team, client, or...