In the first four parts of this five-part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing ROI....
Tag: event marketing ROI
Read the latest news from PortMA
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)
In part two of this five-part series, we talked about the idea of reach in event-based marketing measurement. We reported on standard benchmarks for average samples her hour. We...
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)
Welcome to the second in our five-part series about Recap Reporting, Brand Strategy, and Event Marketing Measurement. In our first article, we discussed reaching the right consumer, changing their purchase behavior,...
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)
Background I started working in the Experiential Marketing Industry in 2005. Since then I’ve seen a lot of recap reports. My first job in the industry was to help...
The Metric Where Opportunity Is Hiding
You’re researching your brand’s market share and you discover that a large portion of the consumers you are reaching have purchased your product before, but not recently enough to be...
Case Study: Household Fixtures Tour
When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...
Message to Market Match in Product Sampling
We presented the findings from a 17-week, 22-market sampling program today. The brand reached over 100,000 consumers over the course of 17 weeks with a message focused on new...
Keeping ROI In Perspective
We recently finished our research for a very successful mobile tour for a well known, frequently purchased (70% of consumers reported they were current customers) food product. Consumers loved...
Delivering Value in a Program Recap
Reporting on programs already in progress is pretty cut and dried. We know their goals, demographic targets, etc. and it is our job as market researchers to monitor their...
ROI Outside the Bottle
This week we presented an end-of-program recap report to our client on a mobile tour for laundry detergent. The research was standard and comparable to many experiential programs we...