We know impressions generated from event marketing have value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value of...
Tag: event marketing ROI
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Consumers Sampled – Start Collecting It Now!
While reviewing a recap for a sampling program with a client in the food industry, a question arose concerning on-site sales conversion….”How many consumers are buying my products after...
Consumer Awareness Impact on Big Ticket Purchase Intent
A huge metric in this industry is a consumer’s intent to purchase. It is easily measurable with just a single survey question and, in all reality, it is the...
How Sampling Metrics Impact Experiential Strategy
With reports flying off the fingers this week, my focus is turned towards sampling performance for our beverage programs. One key area we monitor is the number of samples...
Training Your Team on Event Marketing ROI Benchmarks
A big part of implementing a clear measurement and reporting process in your experiential agency is training your staff how to change the way they think and relate to...
Using Last Year's Experiential Recap to Plan Next Year's Program
It’s all about predictive modeling. You want to use what you learned from last time to do it better next time. This happens when you can model what was...
Free Lunches Do Exist in Experiental Marketing
As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...
Three Keys to Successful Event Marketing Measurement
Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge. It’s a field of marketing that thrives on the unique. While a traditional direct...