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Consumer packaged goods are interesting, specifically because they have such low customer retention rates. With virtually no cost or other apparent downside to changing brands, people have little reluctance...

This week we presented a recap report to our client measuring the impact of a mobile tour for an organization.  The research strategy was modeled after the previous year...

I had the opportunity this week to review data from projects conducted over the past three years. The first thing that I noticed was how familiar it all was. Despite...

When I was recapping a short-term experiential marketing program, I decided to add more substance to the impact variables by comparing them across industries. It sounds like this would...

Summary: Consumer bias in experiential marketing surveys runs both ways. Circumstances create it (either by the interviewer or by the consumer). Gaining meaningful results is always dependent upon how...

The Brand ChallengeHow do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with a...