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The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are...

 On occasion, we do some traditional market research projects. I’ve been managing the focus group projects at PortMA for more than a year now, and I’ve learned some helpful...

Ask three people in the industry what constitutes a “consumer insight” and you’ll get three different answers, if you get any answer at all. I used to believe that...

At PortMA we design data collection plans, collect data, analyze, and report for 30 to 40 brands/event marketing campaigns a year. In almost every case, the goal is to generate...

Most of the measurement discussions on this website and in the event marketing industry are about measuring mobile tours, sampling programs, and larger experiential footprints. But what about all...

Reporting on event recaps is a storytelling process. You need to guide your reading audience through an experience that helps them relive the activation and understand the impact and...

Defining language can be surprisingly difficult. We all have our own vocabulary and can clearly communicate with one another, but if you look deeper, you might realize that sometimes...

Recently, we recapped survey results for a mobile tour we measured last summer into the fall.  The measurement strategy utilized independent ethnographers surveying event attendees who visited the organization’s...

There are many theories of consumer purchase cycles and event marketing ROI. Some are overly complicated and others overly simple. As a team of market researchers specializing in the...

We recently conducted a pilot study for a national program involving 12 brands. We worked with one of those brands for our pilot phase, to determine the data collection...