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Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...

At PortMA, we have great client retention. Why? Because we do great research. I have been with PortMA for four years. From day one I have been managing the...

I reviewed two recap reports recently in two very different industries. Each had a quality versus quantity issue. And this painted a rich story of performance and value for...

When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...

Summary: Consistency is a key component of any successful endeavor. Consistency is especially important in administering experiential marketing. Questions must be presented with grammatic precision, demographics must be within...

This week we presented a recap report to our client measuring the impact of a mobile tour for an organization.  The research strategy was modeled after the previous year...

I had the opportunity this week to review data from projects conducted over the past three years. The first thing that I noticed was how familiar it all was. Despite...

Yesterday we presented to an agency partner on a travel and leisure industry mobile tour. This is the third year we’ve been called in the help measure this travel...

People often talk about making event data actionable.  And so often they deliver data labeled as actionable that simply isn’t.  So let’s take a second here to define what...

In my first five weeks as a Junior Analyst here at PortMA I’ve mostly been learning the ropes by becoming involved in projects that are well into their later...