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In experiential marketing, success isn’t measured by clicks or impressions alone. True impact comes from building trust, sparking action, and showing clients the business value you deliver. The challenge?...

For many professionals, presentations are a routine part of the job, whether it’s delivering a client recap, pitching a new idea, or presenting at a conference. Yet too often,...

In experiential marketing, the ability to understand and act on campaign data is essential. Marketers collect large volumes of information, but the real value lies in turning that data...

Delivering a well-structured experiential marketing recap report can significantly strengthen client relationships and drive business growth. A thorough recap not only reflects the performance of an experiential marketing activation...

In the world of experiential marketing, data is everywhere, but the true challenge lies in how we present it to clients. While many express a desire for access to...

Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...

In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...

There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...

I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...

My colleagues and I have written about data visualization in the past and I have more to say about it. Coming from someone who churns out several event marketing...