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I have had several clients over the past couple of years execute retail- focused national sampling programs. Activations at retail events are usually about one thing: Sales! When multiple...

At PortMA we design data collection plans, collect data, analyze, and report for 30 to 40 brands/event marketing campaigns a year. In almost every case, the goal is to generate...

Defining a market in experiential marketing research is typically a simple task, especially in the United States. Offering insights at the state level is usually the “Goldilocks” of insight....

Summary: There are several ways to measure the impact of your events. You can review sales immediately after an event, you can ask people what they intend to buy after...

With reports flying off the fingers this week, my focus is turned towards sampling performance for our beverage programs. One key area we monitor is the number of samples...

So you distributed over 9,000 samples during the week.  That’s great! Now, more importantly, how many people sampled your product? This important distinction is commonly lost in reporting on...

In shopper marketing circles they say there are only three places you’re going to increase sales volume from current channels: – Bring new customers to the category – Steal...

  I’ve measured typical retail sales in January to be roughly 8.3% of the year’s total take. When compared to December (the previous month) we’d expect to see January...