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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Personal Care Products | Non-Alcoholic Beverage

Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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We provide a series of free, brief training videos designed to show you exactly how to measure the ROI of your next Experiential Marketing Event.

Use Case Videos

Beverage Sampling (Non-Alcoholic): Experiential Benchmarks

This report is derived from the field staff event recaps from 570 activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An...

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Report Overview

Single User License: $745

No. of Events: 570

No. of Consumer Interviews: 10,915

No. of Consumer Interactions: 1,583,715

Industry: CPG - Food & Beverage, Nonalcoholic Beverage, Coffee & Tea, Juice and Juice Drinks, Milk, Soft Drink, Water

Event Type: Multiple venue types

Cookies, Snacks, & Candies Sampling – Campaign Benchmarks

This report is derived from the field staff event recaps from 339 activation days combined with 4,864 consumer exit interviews where a cookie, snack, or candy brand was sampled...

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Report Overview

Single User License: $395

No. of Events: 339

No. of Consumer Interviews: 4,864

No. of Consumer Interactions: 1,486,204

Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks

Event Type: Multiple venue types

Food Sampling: Experiential Marketing Benchmarks

The data in this report are derived from 36,186 consumer exit interviews conducted at 6,050 events (84% Wet Sampling) where a CPG Food brand was sampled. The data from...

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Report Overview

Single User License: $2,995

No. of Events: 6,050

No. of Consumer Interviews: 36,186

No. of Consumer Interactions: 3.7 Million

Industry: CPG - Food & Beverage, Foods

Event Type: Multiple venue types

Personal Care Product Sampling – Experiential Benchmarks

This report is derived from the field staff event recaps from 364 activation days combined with 7,400 consumer exit interviews where a personal care product brand was sampled by...

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Report Overview

Single User License: $745

No. of Events: 364

No. of Consumer Interviews: 7,400

No. of Consumer Interactions: 1,607,510

Industry: CPG - Household & Personal Care, Personal Care, Blades and Razors, Health and Beauty, Skin Care

Event Type: Multiple venue types