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List of Benchmarking Reports Available

Report Packages

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Food Sampling | Cookies, Snacks, and Candies | Personal Care Products | Non-Alcoholic Beverage

Adult Beverage
Rum | Wine | Vodka | Liqueur | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.


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Beverage Sampling (Non-Alcoholic): Experiential Benchmarks

This report is derived from the field staff event recaps from 570 activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An...

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Report Overview

Single User License: $745

No. of Events: 570

No. of Consumer Interviews: 10,915

No. of Consumer Interactions: 1,583,715

Industry: CPG - Food & Beverage, Nonalcoholic Beverage, Coffee & Tea, Juice and Juice Drinks, Milk, Soft Drink, Water

Event Type: Multiple venue types