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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods; Pet Food & Treats; Grains, Pasta, & Sides; Personal Care Products; Non-Alcoholic Beverage; Cookies, Snacks, and Candies

Adult Beverage
Rum; Wine; Vodka; Liqueur; Bourbon & Whiskey

Venue/ Event Type
Retail, Sponsorship Marketing, Intercept Venue Activations, Destination Venue Activations

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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Pet Food & Treats: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report is derived from experiential activations where Pet Food & Treats brands were sampled at Destination and Intercept activations. A total of 11,734 consumer exit interviews were completed...

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Report Overview

No. of Events: 731

No. of Consumer Interviews: 11,734

No. of Consumer Interactions: 25,000

Industry: CPG - Household & Personal Care, Pet Care, Dog Treats, Pet Food

Event Type: Multiple venue types