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It’s all relative.  This is particularly true of program data.  It’s also one of the major reasons we encourage doing research with each program every year.  It’s one thing...

With reports flying off the fingers this week, my focus is turned towards sampling performance for our beverage programs. One key area we monitor is the number of samples...

We’ll be delivering a recap report tomorrow that highlights the success of a marketing campaign, the integration of that campaign into a sampling program, and how the combination of...

I wrote a strategy today that focused on building out a fully customized experiential measurement strategy that is unique to the one Agency and something no-one else will do....

So you distributed over 9,000 samples during the week.  That’s great! Now, more importantly, how many people sampled your product? This important distinction is commonly lost in reporting on...

When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant.  You know that they don’t necessarily...

I often get asked how many survey responses you need when surveying event patrons.  Yesterday I was speaking with one of our public sector Clients about this very thing....

I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...

Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge.  It’s a field of marketing that thrives on the unique.  While a traditional direct...

People love free stuff! It has long been the habit of marketers and Event Marketers in particular to brand anything and everything you can think of with a Client’s...