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Reporting on programs already in progress is pretty cut and dried. We know their goals, demographic targets, etc. and it is our job as market researchers to monitor their...

The fact that dollar value is created from experiential marketing impressions isn’t in dispute. Counting and valuing these impressions is the hard part. PortMA has been tackling this challenge...

We know impressions generated from event marketing have a value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value...

We know impressions generated from event marketing have value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value of...

While reviewing a recap for a sampling program with a client in the food industry, a question arose concerning on-site sales conversion….”How many consumers are buying my products after...

I just reviewed a mid-program recap report focused on a sampling campaign’s performance at the half-way point.  The goal of the program is to expose consumers to the category...

Here is what I know… the longer you wait, the lower the response rate.  At two to three months out I would expect a 4 to 6% response rate...

It’s common for experiential marketing projects to have more than one phase of data collection. This is where post-event metrics help measure consumer behavior.   Phase One The first...

People often talk about making event data actionable.  And so often they deliver data labeled as actionable that simply isn’t.  So let’s take a second here to define what...

Summary: There are several ways to measure the impact of your events. You can review sales immediately after an event, you can ask people what they intend to buy after...