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Training is an interesting challenge. In an ideal world, I would get twenty minutes with each person to explain how our data collection process works and what they should...

In the first four parts of this five-part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing ROI....

In this five-part series, we discussed the overall measurement strategy we recommend when you’re challenged with how to measure event marketing. It starts with getting a clear understanding of...

In part two of this five-part series, we talked about the idea of reach in event-based marketing measurement. We reported on standard benchmarks for average samples her hour. We...

Arguably, the most important aspect of my job is monitoring data collection. How much data you finally collect can make or break a project. Early on, I made a...

Welcome to the second in our five-part series about Recap Reporting, Brand Strategy, and Event Marketing Measurement. In our first article, we discussed reaching the right consumer, changing their purchase behavior,...

When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...

Consumer packaged goods are interesting, specifically because they have such low customer retention rates. With virtually no cost or other apparent downside to changing brands, people have little reluctance...

Consistency is a key component of any successful endeavor. Data consistency is especially important in administering experiential marketing. Questions must be presented with grammatic precision. Additionally, demographics must be...

This week we presented a recap report to our client measuring the impact of a mobile tour for an organization.  The research strategy was modeled after the previous year...