There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
PortMA Blog and News
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What to do When Event ROI and Consumer Insights Differ
We measured an experiential marketing program that activated at volunteer events across the country for a brand of over-the-counter (OTC) medication. The client was relying on us to provide...
Facing Event Marketing Report Writing Anxieties: Part 1
Writing can be a laborious task. Even if you have an innate talent, report writing is a skill that requires nurturing, refinement and constant practice. You might be one...
Data Visualization With Tables
It’s almost a certainty that market research reports will be filled with charts, graphs, and tables. Data is presented in these formats because it’s easier to understand when you can visualize...
How to Determine What Samples are Giving Your Brand the Biggest Impact
I have had several clients over the past couple of years execute retail- focused national sampling programs. Activations at retail events are usually about one thing: Sales! When multiple...
Avoiding Bias When Projecting Event Recap Metrics
One component of experiential marketing we frequently measure is projected event metrics. Our agency clients usually have key performance indicators (KPI) that they need to reach during the program. Knowing how...
The Value of Employing a Research Manager Seasoned in Your Event Marketing Product’s Category
Research managers at agencies are sometimes assigned to lead the research efforts for a variety of products and services in multiple industries. It’s actually one of the reasons I...
Understanding the Behavior of Retail Consumer Groups
This summer we began a new project for an outdoor products retailer. Their primary marketing objectives are to acquire new club members and to generate interest in outdoor classes...
Why 'Actual Purchase' Is The Wrong Event Marketing Metric
At PortMA we design data collection plans, collect data, analyze, and report for 30 to 40 brands/event marketing campaigns a year. In almost every case, the goal is to generate...
The Importance of Clean Field Staff Reporting
I know several of my co-workers have recently posted blogs about field staff reporting and the importance of keeping it clean and up-to-date. So why am I writing about...