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Here at PortMA we measure attitudes and apply proven models to predict consumer behavior for companies on a regular basis. It’s at the core of what we do. Inevitably,...

Research.  It’s a word with so much meaning and so much variation. There are different forms of research (e.g., basic, applied) and different approaches (e.g., scientific, artistic) and because...

Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...

Believe me when I tell you that when most people who know me find out I am TERRIFIED of public speaking, they are shocked…not tooting my own horn, but...

Survey length is a constant struggle for event marketing research. If your survey is too long, participants will be reluctant to finish the survey, or even start it in...

Researchers use surveys to enter the mind of the consumer. An event marketing survey should be clear, concise, and provide relevant and impactful data. Survey design is not a...

PortMA conducted a national online survey in 2014 to help a client update their marketing strategy with their website and other promotional materials. The client was beginning to see a...

Winter is drawing to a close, and I know what you are all thinking now, “It’s too cold for festivals and fairs. The experiential world is on vacation!” If that’s...

As surveys get more complicated, with skip patterns and more questions in general, the risk of survey participants making mistakes increases. Planning ahead can help to mitigate some of that...

While much of the work we do at PortMA is quantitative, we also conduct qualitative research from time to time. These qualitative research efforts most often take the form of...