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How Many Responses Do I Need?

I often get asked how many survey responses you need when surveying event patrons. Yesterday I was speaking with one of our public sector Clients about this very thing....

How To Recruit Consumers For Interviews

Clients sometimes ask us how we recruit folks to participate in in-depth or follow-up interviews. I was asked recently to provide a top-line overview of what I believe is the best way to recruit...

Market Research

The Story Behind the Statistics

I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...

How To Predict The Success Of A New Product Launch

We closed the data collection phase of a project today. Most of the work we do here is focused on measuring and reporting on the reach, impact, and value...

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How to Unlock Higher Engagement and Boost Your Post-Event Email Survey Response Rates PortMA's Position on Generational Segmentation in Market Research How to Collect and Leverage Consumer Data at Events Data-Driven Insights for Fair and Festival Sponsorship Success Experiential Marketing Case Studies That Showed Measurable ROI

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