Last week I wrote about how to organize your data to allow actionable insights to emerge. This article will discuss some ways of organizing that data once it is collected. ...
PortMA Blog and News
Read the latest news from PortMA
How To Measure Marketing (Article 3 of 3)
I once worked with a team of economists tasked with identifying and monitoring the economic impact of tourism for a state legislature. Their goal was to identify spending patterns among...
Musing on Business Analytics at a Late Hour
(This post was pulled from an email I just sent to a client in which we were discussing if linear regression was the best analysis technique for a banking...