With a great product and some exciting ideas for promotion, you’re unstoppable, right? We beg to differ. Successful event marketing and business building begin with having a marketing strategy....
PortMA Blog and News
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How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
What's in a Word? A Single Word Can Make or Break Your Campaign
What’s in a word? During my work on a recent PortMA project, the word “sustainable” came up a number of times. I have thought about the word ever since....
In Marketing Is There Such a Thing as too Much Data?
Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...
How To Prove The Importance of Incorporating Research
Last week I delivered a recap for a popular consumer foods company. It was a pilot program that could potentially be much bigger in the future. My Client wanted...
Examining a Smaller Scope: Market Analysis for the Smaller Events
Typically, analysis for experiential marketing programs happens in one of two different ways, by overall date or by individual market. Overall is clearly an evaluation of all available data. Market Analysis looks...
Event Marketing ROI Measurement Model and Benchmarks
This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...
Stuck in a Rut? Additional Analysis Can Possibly Break You Free
One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...
Know Your Customers or Kiss Them Goodbye
Here at PortMA we measure attitudes and apply proven models to predict consumer behavior for companies on a regular basis. It’s at the core of what we do. Inevitably,...
How to Measure the Influence of Your Communication
All communication is an attempt to exert influence. We communicate verbally and non-verbally in a hundred different ways every day to help navigate the world we live in by...