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Traditional market research utilizes familiar methods like web surveys and focuses groups to obtain information, and these studies usually have a formal plan outlined in their original proposals. Experiential...

Recently I have been working on a unique project here at PortMA.  Whereas most of our programs entail measuring an experiential campaign, this one actually intends to define a...

When you conduct experiential marketing research on similar programs, it’s easy to assume that the program goals of one program are the same as the goals of another, but...

Summary: PortMA is an agency dedicated to helping Event and Experiential Agencies with the measurement and reporting aspects of their campaigns. At PortMA, we work only with other agencies....

Summary: Consumer bias in experiential marketing surveys runs both ways. Circumstances create it (either by the interviewer or by the consumer). Gaining meaningful results is always dependent upon how...

We like to know where we’re going before we find out how to get there. Start with the end in mind. Design the presentation first. Insert mock data Once...

As marketers, we have been ingrained with the message “more is better”….the technical term is ‘marketing saturation’.  The more exposure a brand has, the more it comes top of...

A huge metric in this industry is a consumer’s intent to purchase.  It is easily measurable with just a single survey question and, in all reality, it is the...

In my first five weeks as a Junior Analyst here at PortMA I’ve mostly been learning the ropes by becoming involved in projects that are well into their later...

In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must.  The majority of the surveys we work with ask...