We like to know where we’re going before we find out how to get there. Start with the end in mind. Design the presentation first. Insert mock data Once...
PortMA Blog and News
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Market Saturation
As marketers, we have been ingrained with the message “more is better”….the technical term is ‘marketing saturation’. The more exposure a brand has, the more it comes top of...
Consumer Awareness Impact on Big Ticket Purchase Intent
A huge metric in this industry is a consumer’s intent to purchase. It is easily measurable with just a single survey question and, in all reality, it is the...
Recruiting and Training Ethnographers for On-Site Interviews
In my first five weeks as a Junior Analyst here at PortMA I’ve mostly been learning the ropes by becoming involved in projects that are well into their later...
Purchase vs. Recommend: Which is Better?
In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must. The majority of the surveys we work with ask...
Predicting The Future During a Project Launch
Today I got some great news. This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...
3 Steps to Really Making Experiential Metrics Actionable
I’m writing this on a plane coming back from the first two cities of a four city tour. We’ve been measuring the impact of experiential marketing for one Fortune...
Free Lunches Do Exist in Experiental Marketing
As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...
Too Soon To Tell?
As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities. I know I will soon be digging into innumerable...
Chicken, or egg?
Have you ever heard the ‘chicken or the egg’ causality dilemma? Commonly, this is referred to as, “Which came first, the chicken or the egg?” I cannot tell you...