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Today I got some great news.  This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...

I’m writing this on a plane coming back from the first two cities of a four city tour. We’ve been measuring the impact of experiential marketing for one Fortune...

As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...

As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities.  I know I will soon be digging into innumerable...

Have you ever heard the ‘chicken or the egg’ causality dilemma?  Commonly, this is referred to as, “Which came first, the chicken or the egg?”  I cannot tell you...

I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...

Business analytic ideas and concepts are often presented as extremely complicated. There are a lot of tools on the market today that are supposed to help with this. Purveyors...

Market Research Consultant Insights: Over the last couple of years, business analysts have been highly focused on “consumer insights.” A lot of products and services have come to market...

Last week I wrote about how to organize your data to allow actionable insights to emerge.  This article will discuss some ways of organizing that data once it is collected. ...

I once worked with a team of economists tasked with identifying and monitoring the economic impact of tourism for a state legislature. Their goal was to identify spending patterns among...