PortMA Publications

My colleagues and I have written about data visualization in the past and I have more to say about it. Coming from someone who churns out several event marketing...

In one of our previous blogs, we shared the story of how a client used psychographics to develop a target consumer profile. But, what does psychographics mean? Sometimes, people...

When was the last time you did a status report for your experiential marketing campaign? Ohhhh the lowly status report, they are so easy to forget and are sometimes...

One of our key objectives in marketing analytics is to show the campaign “reach.” “Reach” is how often the target consumer is reached at experiential events. Measuring “reach” ensures...

Making sure you properly program and format a survey is relatively straightforward. You’ll save yourself a ton of trouble if you make sure you approached it in the right...

Experiential or event marketing programs rely heavily on their field staff for event data and reporting. This data is usually captured during the event and is made up of...

We do a lot of work that relates to customer experience, looking at how those experiences translate to loyalty. We use various metrics to gauge the results of the...

Almost every brand has what our team calls a “consumer target.”  This is the type of man, woman, boy, or girl, that they want their marketing efforts to reach...

In a recent conversation with a client, the topic of the target consumer was raised. In general, brands have a target, or ideal, consumer in mind for their product....

Reviewing a project a few weeks after it ends can offer some great insight into areas of improvement, either as a company or an employee. By taking the time...