PortMA Publications

Yesterday I had a quarterly recap review and year-to-year comparison with a client that I have been working with for over five years. I have worked with this client...

I’ve been doing a lot of work with event marketing field staff data lately. This has given me some new perspective on what metrics help maximize the amount of...

Conducting product trials is a great way to promote and measure brand awareness and perception. Product trials are more effective when followed up with a short survey to measure the...

A consumer event is great a place for any brand to participate. Where else can you engage consumers around your value proposition where they live, work, and play? Fairs...

Our experiential marketing research is designed to measure the degree to which the program generated greater purchase intent for a product. However, we recently conducted a program to measure...

We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...

Research methodology must be determined before actually beginning the research. You’ve heard the adage “Fail to Plan; Plan to Fail.” The research methodology is the most crucial step of...

We use a marketing recap in our Flash Reports for our experiential marketing campaigns at PortMA. It’s a regular, frequent, bird’s-eye overview that indicates our progress toward our predetermined...

What’s in a word? During my work on a recent PortMA project, the word “sustainable” came up a number of times. I have thought about the word ever since....

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...