There are a lot of ways to count. There are as many tools, apps, and consultants available with different ways to count the activities of your event marketing campaign. However, if...
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PortMA Publications
Event Marketing Data Collection Can Make You or Break You
We have been monitoring an event marketing program’s data collection efforts for about six months. It is activating across more than a dozen different markets. To date, we have received...
Breaking Down Experiential Marketing Field Staff Data
Examining field staff data from a top-line level permits a good understanding of how your experiential marketing program performed. Simple things, like total interactions or samples distributed, do a good job...
What to Ask in Event Marketing Post-event Surveys
We’ve previously talked about what you need to field a post-event research initiative. This blog will focus on the types of questions to ask in an event marketing post-event survey....
Collecting Event Marketing Data in Many Markets
Many of the event marketing campaigns we measure activate in several markets, primarily in the US. Helping agency clients understand why teams in certain markets are generating greater impact...
Scheduling In-depth Interviews for Market Research
I distinctly remember a response former Secretary of Defense Donald Rumsfeld gave at a briefing back in 2002 about the evidence, or lack of it, the United States had...
Integrating Experiential Marketing with Impressive Results
The more recognizable a brand and the more positively consumers perceive the brand, the more likely they will purchase it when need that particular product. As an example, let’s...
Framing Event Marketing Value for Client and Brand Teams
There are three, simple questions that, when answered properly, allow for the full management and assessment of an event marketing campaign’s value or ROI. You (your team, client, or...
Defining a Good Experiential Marketing Analytics Team
As we were looking for a new Research Manager, I was giving a lot of thought to what makes a good team in experiential marketing analytics. How does one define...
Accounting for Shifts in Event Marketing Data
When reviewing data for event marketing, we typically look at it in two different formats: tour-to-date and the most recent biweekly period. Tour-to-date gives a good summary of how a program is...