Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
Articles
PortMA Publications
Remote Team-building at an Event Marketing Analytics Firm
Portland Marketing Analytics is headquartered in Portland, Maine. If you haven’t been, please visit. It’s a city that has collected more than its share of superlatives for its size,...
Data Speaks: Tell the Best Story With the Data That was Collected
The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are...
How a Fast-Paced Agency Gets Their Blogs Done
We get a lot of compliments on our blog. It’s good. It’s insightful. It’s thoughtful. It’s informative. We’re proud of it. Our goal is to publish regular, authentic content...
Measuring Event Impact Through Post-Event Surveys
We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...
Data Cleaning in Event Marketing
Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...
Collecting Consumer Insights with Experiential
March and April are busy month at PortMA. While many experiential programs don’t hit the road until the weather gets better in May, account managers all over the world are...
Focus Group Recruiting Tips and Event Marketing
On occasion, we do some traditional market research projects. I’ve been managing the focus group projects at PortMA for more than a year now, and I’ve learned some helpful...
Key Performance Indicators for an Experiential Marketing Firm
We’re in the business of measuring and evaluating the effectiveness of other people’s experiential marketing. That’s everything from research design to data collection, and from initial analysis to final...
Event Marketing Performance: How to Report It
There are a lot of ways to count. There are as many tools, apps, and consultants available with different ways to count the activities of your event marketing campaign. However, if...