We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...
Articles
PortMA Publications
Tips on Keeping Your Reporting Fresh
Many of our research projects have in-depth reporting schedules. The longer the program, the more likely it is that we will provide multiple reports for that program. For instance,...
Examining a Smaller Scope: Market Analysis for the Smaller Events
Typically, analysis for experiential marketing programs happens in one of two different ways, by overall date or by individual market. Overall is clearly an evaluation of all available data. Market Analysis looks...
Launching a Research Project: Best Practices
The workload of a market research manager during the first quarter entails launching new projects for the coming year. Many experiential and traditional market research projects run over the...
Two Event Marketing Measurement Ideas to Consider
At the time of writing this post, I just finished reviewing an Event Recap Report Template with a wine industry client. We like to send Recap Report Templates in...
How do Event Marketing and Community Engagement Relate?
Event marketing is effective because it is so special. Even with a brief engagement, an event marketing campaign can quickly move consumers through the four-stage purchase cycle: need, awareness,...
The Rhyme and Reason to Filling the Focus Group
When we sign up to manage a qualitative project that involves focus groups, one of the first things we establish is screening criteria. In order to build a focus...
Event Marketing ROI Measurement Model and Benchmarks
This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...
Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...
Managing Your Time Mindfully in a Fast-Paced Career
The adage “Time flies when you’re having fun” proves true whether you’re having actual fun or just incredibly busy. I have noticed that the older I get, the more...