PortMA Publications

Validity and integrity of data is paramount. I don’t need to spend a lot of time telling you that – you’re here on this blog because you (hopefully) have...

I’ve been involved in market research for so long that Palm Pilots were the hot giveaway at the first customer relationship management conferences I attended! Nobody would disagree that...

We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...

Many of our research projects have in-depth reporting schedules. The longer the program, the more likely it is that we will provide multiple reports for that program. For instance,...

Typically, analysis for experiential marketing programs happens in one of two different ways, by overall date or by individual market. Overall is clearly an evaluation of all available data. Market Analysis looks...

The workload of a market research manager during the first quarter entails launching new projects for the coming year. Many experiential and traditional market research projects run over the...

At the time of writing this post, I just finished reviewing an Event Recap Report Template with a wine industry client. We like to send Recap Report Templates in...

Event marketing is effective because it is so special. Even with a brief engagement, an event marketing campaign can quickly move consumers through the four-stage purchase cycle: need, awareness,...

When we sign up to manage a qualitative project that involves focus groups, one of the first things we establish is screening criteria. In order to build a focus...

This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...