PortMA Publications

All communication is an attempt to exert influence. We communicate verbally and non-verbally in a hundred different ways every day to help navigate the world we live in by...

Research.  It’s a word with so much meaning and so much variation. There are different forms of research (e.g., basic, applied) and different approaches (e.g., scientific, artistic) and because...

At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick...

I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...

Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...

Portland Marketing Analytics is headquartered in Portland, Maine. If you haven’t been, please visit. It’s a city that has collected more than its share of superlatives for its size,...

The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are...

We get a lot of compliments on our blog. It’s good. It’s insightful.  It’s thoughtful. It’s informative. We’re proud of it. Our goal is to publish regular, authentic content...

We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...

Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...