PortMA Publications

I like to use predictive analysis when doing research. I like to create a model that predicts which factors will have the strongest impact on research objectives. I recently developed...

Brands want to know their ROI on event marketing. Agencies want to provide it. And this is usually a great idea. However, there is one situation where you might want...

“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” – Rollo May There are a number of factors that contribute to building a cohesive, effective team –...

Contingency planning is important in experiential marketing data collection. Having some insurance in your process to prevent the unforeseen from stopping you from collecting data can make all the...

We take pride in delivering actionable insights, not just observations, to our clients. Sometimes this is easier said than done. There are times the experiential marketing data tells a...

In-depth interviews are a fun experience for experiential marketing researchers. It gives the opportunity to have an engaging conversation with a respondent without the rigidness of a quantitative survey....

Not all product categories, brands, activation times, and campaigns are equal. There is a lot that goes into retail sampling in experiential marketing. We’ve seen hand-selling reach 50% of...

I don’t have the best time management skills in the world, and this is exacerbated by the fact that I can work from home. While it has done wonders...

Experiential marketing research is a powerful tool. But, it’s oftentimes misunderstood. Unless you’re a researcher (or a research junkie), your eyes may likely glaze over when terms like sample...

PortMA has a variety of reporting strategies and delivery frequencies. Some clients like to check their performance at the mid-point and end of the programs. Others like to check more...