PortMA Publications

You can only find out so much about a consumer within a single survey. It is simply a matter of time available. If you are asking someone a 25...

When we’re not conducting research on experiential marketing programs, we’re directing our resources toward traditional market research. I periodically write research reports for different professional organizations. The most recent...

Event marketing ROI (return-on-investment) comes in two forms in most of our work. And unfortunately, the two forms are often confused. The first is a planning tool and the...

Dealing with a limited demographic focus is to be expected when you conduct research. After all, no one is interested in everyone’s opinion on a product. Generally, you have...

The PortMA team recently presented a comprehensive experiential marketing program recap to a spirits industry client. The objective that caught the most attention was surveying the right targeting consumer....

Reporting on event recaps is a storytelling process. You need to guide your reading audience through an experience that helps them relive the activation and understand the impact and...

Technology has helped us to come a long way in how we conduct research – panel companies, online surveys, geocaching, etc. Researchers seem to have fully embraced elevating quantitative...

Defining language can be surprisingly difficult. We all have our own vocabulary and can clearly communicate with one another, but if you look deeper, you might realize that sometimes...

A slightly less-thought-about topic when it comes to survey data is “Whose opinion matters?” Not that it isn’t a focus during analysis, but target consumers are a part of...

Recently, we recapped survey results for a mobile tour we measured last summer into the fall.  The measurement strategy utilized independent ethnographers surveying event attendees who visited the organization’s...