PortMA Publications

There has been a lot of bad press lately about Facebook advertising performance. The critics cite different ad-buys and related conversion to paying customers and because the numbers are...

Who doesn’t love the feeling of thinking about something, only later to find out you were right about it all along?  While that might be true, one of the...

I often get asked how many survey responses you need when surveying event patrons.  Yesterday I was speaking with one of our public sector Clients about this very thing....

I always liked the expression, “you just don’t know what you don’t know.”  It applies to innumerable situations, but the one I’d like to focus on today is the...

Clients sometimes ask us how we recruit folks to participate in in-depth or follow-up interviews.  I was asked recently to provide a top-line overview of what I believe is the best way to recruit...

I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...

The Brand Challenge A national consumer brand delivers services online, but competes in an industry that has local sales representatives. Smartly so, the brand uses a multi-team mobile tour to increase...

The Brand Challenge A multi-national financial institution wanted to increase their presence with small- and medium-sized business customers. The Campaign The Agency supported the execution of three B2B conference...

The Brand Challenge A household services company is working through a transition based on a federal mandate that requires homeowners to change the way they receive services. A small,...

Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge.  It’s a field of marketing that thrives on the unique.  While a traditional direct...