PortMA Publications

Fatigue is the bane of most humans.  Causes include boredom, a lack of sleep (which is potentially due to late night web surfing for the most hilarious cat video)...

The Brand Challenge How do you prove that a low price doesn’t mean low quality?  This was and is the ongoing challenge of a not too new adult beverage...

It’s never a good thing to fall behind, in the short term being 15 minutes behind can make you late for meetings or not complete something the day you...

As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities.  I know I will soon be digging into innumerable...

The easiest way for a company to build a good public image is to support a good cause. The advantage they get out of this is not only does...

I’ve been thinking a lot about qualitative research these past few days, and one thing that always pops into my head is how do we ask the all-important why...

Have you ever heard the ‘chicken or the egg’ causality dilemma?  Commonly, this is referred to as, “Which came first, the chicken or the egg?”  I cannot tell you...

In shopper marketing circles they say there are only three places you’re going to increase sales volume from current channels:– Bring new customers to the category– Steal customers from...

Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...

Earlier this summer, in late June, a record was set, and it was certainly unusual.  What is so interesting about a hole in one, any seasoned golfer (or Wii...