PortMA Publications

Open-ended responses have a lot of inherent utility in a survey. To start, they can be used when you don’t know enough about consumer tendencies to prepopulate a response...

Now that we have discovered what worked last year, it’s time to research the second key question: What can we do to improve upon last year? There were some...

Receiving information from multiple sources can be both a blessing and curse. Multiple sources lets you get data faster, and be more confident you will hit your desired sample...

We’re gearing up to launch an experiential research project on a spirits brand for which we’ve researched for the past couple of years. One of the areas we emphasize...

We just finished reviewing a recap report internally that will go to our agency client, and then the brand team, in the next couple of days. We really dug...

You can only find out so much about a consumer within a single survey. It is simply a matter of time available. If you are asking someone a 25...

When we’re not conducting research on experiential marketing programs, we’re directing our resources toward traditional market research. I periodically write research reports for different professional organizations. The most recent...

Event marketing ROI (return-on-investment) comes in two forms in most of our work. And unfortunately, the two forms are often confused. The first is a planning tool and the...

Dealing with a limited demographic focus is to be expected when you conduct research. After all, no one is interested in everyone’s opinion on a product. Generally, you have...

The PortMA team recently presented a comprehensive experiential marketing program recap to a spirits industry client. The objective that caught the most attention was surveying the right targeting consumer....