PortMA Publications

I recently spoke with an executive team at an event marketing agency about how to measure events. We’re preparing for a conference at which PortMA was hired to provide a workshop...

This year I have had a couple of clients implement dashboards into their programs. Dashboards are amazing! They can be expensive, but when you think about the time they...

I recently came across the following quote by Aristotle and I was struck by the timelessness of his wisdom.  “First, have a definite, clear practical ideal; a goal, an...

We’re in the midst of recapping a national event marketing campaign for a spirits brand. The measurement strategy is fairly standard: increase brand awareness, reach the target consumer, generate...

Recently, we wrote a recap report at the mid-point of a program. One of the things we noticed was that the survey responses were significantly disproportionate to the engagements...

I recently reviewed two recap reports in two very different industries. Each had a quality versus quantity issue related to event marketing. And this painted a rich story of...

We’ve had the pleasure of working on several well-executed, high-impact sampling programs for a couple of national food brands (if I were allowed to name drop, I bet you...

Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you...

Statistical significance – It’s the tool that identifies which differences between consumer segments are meaningful to the research, and which differences are due to random variation. One issue I’ve...

Most of the measurement discussions on this website and in the event marketing industry are about measuring mobile tours, sampling programs, and larger experiential footprints. But what about all...