PortMA Publications

We know impressions generated from event marketing have a value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value...

We know impressions generated from event marketing have value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value of...

Traditional market research utilizes familiar methods like web surveys and focuses groups to obtain information, and these studies usually have a formal plan outlined in their original proposals. Experiential...

While reviewing a recap for a sampling program with a client in the food industry, a question arose concerning on-site sales conversion….”How many consumers are buying my products after...

I just reviewed a mid-program recap report focused on a sampling campaign’s performance at the half-way point.  The goal of the program is to expose consumers to the category...

Here is what I know… the longer you wait, the lower the response rate.  At two to three months out I would expect a 4 to 6% response rate...

Recently I have been working on a unique project here at PortMA.  Whereas most of our programs entail measuring an experiential campaign, this one actually intends to define a...

It’s common for experiential marketing projects to have more than one phase of data collection. This is where post-event metrics help measure consumer behavior.   Phase One The first...

People often talk about making event data actionable.  And so often they deliver data labeled as actionable that simply isn’t.  So let’s take a second here to define what...

When you conduct experiential marketing research on similar programs, it’s easy to assume that the program goals of one program are the same as the goals of another, but...