PortMA Publications

Summary: Consumer bias in experiential marketing surveys runs both ways. Circumstances create it (either by the interviewer or by the consumer). Gaining meaningful results is always dependent upon how...

It’s all relative.  This is particularly true of program data.  It’s also one of the major reasons we encourage doing research with each program every year.  It’s one thing...

SUMMARY: In the realm of experiential marketing, conducting surveys is simply not good enough. While a survey by itself can measure response, it cannot measure impact. Just as pharmaceutical...

We like to know where we’re going before we find out how to get there. Start with the end in mind. Design the presentation first. Insert mock data Once...

As marketers, we have been ingrained with the message “more is better”….the technical term is ‘marketing saturation’.  The more exposure a brand has, the more it comes top of...

A huge metric in this industry is a consumer’s intent to purchase.  It is easily measurable with just a single survey question and, in all reality, it is the...

In my first five weeks as a Junior Analyst here at PortMA I’ve mostly been learning the ropes by becoming involved in projects that are well into their later...

With reports flying off the fingers this week, my focus is turned towards sampling performance for our beverage programs. One key area we monitor is the number of samples...

We’re monitoring a retail sampling campaign where the vast majority of consumers (81.9%) had never head of the brand before they came across the retail activation. We find it’s...

A big part of implementing a clear measurement and reporting process in your experiential agency is training your staff how to change the way they think and relate to...