PortMA Publications

Qualitative research is a discovery process designed at it’s core to reveal things you didn’t even suspect might be true.  (Survey research validates these assumptions.) We just finished a...

We’ll be delivering a recap report tomorrow that highlights the success of a marketing campaign, the integration of that campaign into a sampling program, and how the combination of...

In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must.  The majority of the surveys we work with ask...

I wrote a strategy today that focused on building out a fully customized experiential measurement strategy that is unique to the one Agency and something no-one else will do....

Today I got some great news.  This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...

I’m writing this on a plane coming back from the first two cities of a four city tour. We’ve been measuring the impact of experiential marketing for one Fortune...

So you distributed over 9,000 samples during the week.  That’s great! Now, more importantly, how many people sampled your product? This important distinction is commonly lost in reporting on...

As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...

When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant.  You know that they don’t necessarily...

The Brand ChallengeHow do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with a...