PortMA Publications

As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities.  I know I will soon be digging into innumerable...

The easiest way for a company to build a good public image is to support a good cause. The advantage they get out of this is not only does...

I’ve been thinking a lot about qualitative research these past few days, and one thing that always pops into my head is how do we ask the all-important why...

Have you ever heard the ‘chicken or the egg’ causality dilemma?  Commonly, this is referred to as, “Which came first, the chicken or the egg?”  I cannot tell you...

In shopper marketing circles they say there are only three places you’re going to increase sales volume from current channels:– Bring new customers to the category– Steal customers from...

Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...

Earlier this summer, in late June, a record was set, and it was certainly unusual.  What is so interesting about a hole in one, any seasoned golfer (or Wii...

I love launching new experiential programs…It can be chaotic and nail-bitingly crazy for all involved with 24-hour deadlines, clients scrambling to get permits for event activations, last-minute changes in...

Scales drive a survey much like caffeine drives this market researcher from time to time (ok most of the time).  We ask how likely are you on a scale...

There has been a lot of bad press lately about Facebook advertising performance. The critics cite different ad-buys and related conversion to paying customers and because the numbers are...