The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...
Articles
PortMA Publications
Calculating Accurate Mobile Impressions (S1-E000-01)
Collecting impression data cleanly and consistently for many experiential marketers is almost impossible. How can multiple teams gather something as abstract as “onsite impressions” reliably? Calculating accurate mobile impressions...
Onsite Impression Counting Methods (S1-E000-02)
This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impression counting methods. This is Part 2...
How to Eliminate Interviewer Bias
Summary: How might one prevent interviewer bias? Regardless of the type of interview, the interviewer can create a situation where the respondent replies in a manner that reflects what...
How We Manage the Kids’ Cell Phones
I’ve had a lot of family and friends ask me how we manage our kids’ cell phones. I think we have a pretty good system down so I thought...
Can Social Media be a Tangible Tool for Market Research?
We are witnessing an increasing impact of political beliefs affecting consumer behaviors. Of course, boycotts of brands aren’t new, but the speed at which they can occur is. If...
Mean, Median, and Mode: Are they Actionable in Research?
The combination of brand marketing and research is a good spot to land for someone who is driven by a need to understand the intricacies of human behavior and...
Why You Should Add a PortMA Analyst to Your Team
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
Granularity in Benchmarks for Event Marketing
Benchmarks are a valuable asset for assessing the performance of a program. At PortMA, we have an internal database which we use when benchmarking data for clients. It allows...
How to Clean Your Event Marketing Data
The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...