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I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...

A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...

We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...

One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...

Almost every brand has what our team calls a “consumer target.”  This is the type of man, woman, boy, or girl, that they want their marketing efforts to reach...

Yesterday I had a quarterly recap review and year-to-year comparison with a client that I have been working with for over five years. I have worked with this client...

I’ve been doing a lot of work with event marketing field staff data lately. This has given me some new perspective on what metrics help maximize the amount of...

Our experiential marketing research is designed to measure the degree to which the program generated greater purchase intent for a product. However, we recently conducted a program to measure...

We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...

We use a marketing recap in our Flash Reports for our experiential marketing campaigns at PortMA. It’s a regular, frequent, bird’s-eye overview that indicates our progress toward our predetermined...