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Want to make your event marketing more data-driven? Let’s explore how you can collect consumer data during events to understand your audience better and prove your marketing success. By...

In the world of experiential marketing, measuring success requires more than just intuition. The industry is increasingly adopting data-driven approaches to understand and improve sponsorship strategies. This shift towards...

Investing in sponsorships should generate tangible business growth, not just brand exposure. Yet, many brands struggle to move beyond surface-level metrics like engagement rates and impressions. Experiential marketing offers...

Event sponsorships are essential revenue drivers and brand-building opportunities across the experiential marketing industry. For festival producers, venue managers, brand sponsors, and experiential agencies, sponsorships create engaging experiences, enhance...

When it comes to sponsorships at fairs and festivals, brands often face a critical challenge: ensuring their investments generate tangible returns. Whether evaluating new opportunities or optimizing existing partnerships,...

One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...

Almost every brand has what our team calls a “consumer target.”  This is the type of man, woman, boy, or girl, that they want their marketing efforts to reach...

I’ve been doing a lot of work with event marketing field staff data lately. This has given me some new perspective on what metrics help maximize the amount of...

We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...

We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...