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We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...

We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...

The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...

For so many experiential marketers, the challenge of collecting impression data in a clean, consistent manner is almost impossible.  How do you get multiple teams to gather something as...

This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impressions. This is Part 2 in a...

As you probably know, I’m not a math-oriented person by nature. I came to research through an innate curiosity about people and what makes them tick. The combination of...

Benchmarks are a valuable asset for assessing the performance of a program.  At PortMA, we have an internal database which we use when benchmarking data for clients.  It allows...

The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...

Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping...

A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...