In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...
Tag: event marketing
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Reliable Data Collection for Live Events
In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...
Maximizing Reach Efficiency in Experiential Marketing
In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...
Projecting Performance: Experiential Marketing Run-Rate
In the experiential marketing landscape, keeping a tab on your metrics is crucial. But how do you know if your program is on track? Enter a low maintenance, high...
Decoding Age Distribution in Experiential Marketing
Explore the importance of age distribution in experiential marketing. Get actionable insights into how venue selection can enhance the quality of your marketing reach. Discover how tailored marketing strategies...
How Event Marketing Data Collection Efforts Can Make or Break Your Study
We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...
How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
How to Include Word Of Mouth Impressions (S1-E000-03)
The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...
Calculating Accurate Mobile Impressions (S1-E000-01)
Collecting impression data cleanly and consistently for many experiential marketers is almost impossible. How can multiple teams gather something as abstract as “onsite impressions” reliably? Calculating accurate mobile impressions...
Onsite Impression Counting Methods (S1-E000-02)
This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impression counting methods. This is Part 2...