We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...
Tag: event marketing
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Taking A Comprehensive Approach to Measurement
One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...
Couponing at an Experiential Marketing Event
Many studies have shown that when a brand offers a coupon it has an positive impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales....
The Purpose Behind Consumer Targeting in Event Marketing
Almost every brand has what our team calls a “consumer target.” This is the type of man, woman, boy, or girl, that they want their marketing efforts to reach...
Events Engagement: What is the Target Reach Rate Really Showing?
In a recent conversation with a client, the topic of the target consumer was raised. In general, brands have a target, or ideal, consumer in mind for their product....
For Better or for Worse: Comparison in Experiential Marketing Research
Yesterday I had a quarterly recap review and year-to-year comparison with a client that I have been working with for over five years. I have worked with this client...
Event Marketing Field Staff Metrics That Are Out of the Box
I’ve been doing a lot of work with event marketing field staff data lately. This has given me some new perspective on what metrics help maximize the amount of...
How to Do a Focus Group at your Next Event (and Why)
A consumer event is great a place for any brand to participate. Where else can you engage consumers around your value proposition where they live, work, and play? Fairs...
Event Sampling and Purchase Intent Metric Improvement
We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...
Event Marketing Insights May Come Down to the Finest Detail
PortMA measured an event marketing program for a spirits brand in 2015 that covered several markets in the US. The brand team executed more than 3,000 events over the...