I’ve been involved in market research for so long that Palm Pilots were the hot giveaway at the first customer relationship management conferences I attended! Nobody would disagree that...
Tag: event marketing
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How Many Samples per Hour?
We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...
Two Event Marketing Measurement Ideas to Consider
At the time of writing this post, I just finished reviewing an Event Recap Report Template with a wine industry client. We like to send Recap Report Templates in...
How do Event Marketing and Community Engagement Relate?
Event marketing is effective because it is so special. Even with a brief engagement, an event marketing campaign can quickly move consumers through the four-stage purchase cycle: need, awareness,...
Event Marketing ROI Measurement Model and Benchmarks
This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...
Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...
What is an Event Marketing Impression?
Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
Data Cleaning in Event Marketing
Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...
Focus Group Recruiting Tips and Event Marketing
On occasion, we do some traditional market research projects. I’ve been managing the focus group projects at PortMA for more than a year now, and I’ve learned some helpful...
Event Marketing Performance: How to Report It
There are a lot of ways to count. There are as many tools, apps, and consultants available with different ways to count the activities of your event marketing campaign. However, if...